Stop letting Twitter suck productivity from your cash generating time and put a clear marketing strategy in place to leverage 100% of the time you spend on Twitter …

If you are a small business owner or manager, ask yourself these 4 questions:

1. Do you use Twitter for business communication in any shape or form?
2. Are Twitter and other new media part of your marketing strategy?
3. Does your Web 2.0 strategy, including Twitter along with other social media, generate business and cash flow?
4. Have you discovered how to leverage Twitter for maximum return on your time invested?

If you answered “No” to all or most of those questions then Mark Joyner has the answers you’ve been looking for …

I don’t usually make recommendations about other people’s programs in my posts but here comes an exception …

I’m a huge fan of Simle.Ology (use it every day) and have purchased many of Mark Joyner’s products and programs.

I’ve just had the opportunity to check out the latest addition to his stable of marketing and business acceleration programs for small business owners who want the best training and development to maximize their results.  The learning and development materials that I have used to date I can only describe as superior in every way – elegant, intelligent, simple to use and incredibly good value.

The latest offering is ‘Twitter Cash Strategy Map’ , which is FREE to download and offers you a clear and practical plan to leverage 100% of the time you spend on Twitter to:

1. “Learn the Strategy Used by Social Media Mavens to Have CROWDS of People Eating Out of Your Hand
2.  Learn How to Use Twitter for Marketing without LOOKING Like an Annoying Marketer
3. Learn How to Get a Follower List in the Thousands (Way Easier Than You Think)
4. More… “

Check out Twitter Cash Strategy and post your review in the comments box below this post.

Current Economic Circumstances Demand A Focused Strategy To Maximize Your Professional Performance and Drive Your Business Results

That’s why you must understand that your values are the ‘invisible threads between people, performance and profit’ they are your motivation code – driving commitment, loyalty and customer service attitudes and skills. Identifying and prioritizing your values will provide the focus you must have as a basis for a success strategy that will work for you.

An astounding fact is that people who have clarified their personal values have demonstrated a 30% increase in commitment to their role and to their employer, regardless of their espoused values.

Discover how your values impact profoundly your ability to access your peak performance zone as you watch and take notes on this video.

Find out the 3 biggest mistakes that stop people from achieving their peak performance zone and what you must do to prevent those mistakes from wasting your time, energy and money as you reach for your peak performance zone and win at work.

You have a choice … you must ride this wave of economic circumstance, and you can chosse to ride the in the valley and be dumped upon, or ride the crest and reach your Peak Performance Zone™.

Can You Win at Work with Cookie Cutter Training and Development?

Recent research has revealed some dismaying trends in the Professional Development and Training and Development industry.

As a member of this industry it disturbs me to discover that quality programs and providers are being overlooked in favour of promises of “quick fixes” that are delivered “cookie cutter” style, with little or no regard for the ROI of the employer or the long term engagement and development of the worker. The surveys show that many organisations, managers and Training and Development Managers are either taking expensive shortcuts in their attempts to develop their people, or are completely misinformed about what really takes to activate peak performance.

Survey results

A. Here’s what people who want to win at work, who want to maximize their professional performance said in the surveys about the value of the training and development courses and programs their managers arranged for them:

• Not related to overall career development plan of participant
• No choice for participants – one size fits all very common
• T & D not related to current role
• Not matched with talents, strengths and interests
• No ongoing support to integrate the new development into existing work practices
• No time allocated to integrate the new learning into existing work practices
• Training added to time pressures, rather than creating efficiencies
• Information overload from courses added to fear of burning out

What has been your experience of professional development courses and programs as a worker? Contribute your private comments to the survey here.

B. Here’s what managers who are seeking Training and Development Providers for their people stated these unmet needs:

• How to keep their workers motivated and on task
• How to communicate so their people get the message
• How to manage information overload for themselves and their team
• How to be certain the the training provider will deliver “best practice”
• How to get best value for their dollars invested in T and D
• How to ensure the T & D will have a positive impact on business results

What has been your experience of professional development courses and programs as a manager? Contribute your private comments to the survey

Can cookie cutters create real stars?

Managers and business owners want their people to be motivated, to give the best of themselves at work. At the same time, the great majority of workers want to release their talents and achieve their professional potential. Both groups share a similar goal … yet neither is getting what they want on a consistent basis.

What’s the solution?

I believe that managers who aspire to become Maximized Managers need education in how to:

• Start matching the learning needs of their workers, as a group AND as individuals, with the organisation’s goals
• Start Identifying the characteristics of “best practice” adult education programs
• Start Integrating new learning into existing management plans and work practices
• Stop treating the people on the teams as clones

So I am in the process of writing a short, practical and readable report, “The Managers’ Guide to Choosing a Professional Development Provider.” I’ll let you know when it’s available for download.

“The Managers’ Guide to Selecting a Best Practice Professional Development Provider”

This unique document will be available soon … in the meantime, you can contribute by making your private comments in the surveys below:

Fast 4 Question Professional Development Survey for Peak Performance Zone Workers

Fast 4 Question Professional Development Survey for Maximized Managers

Thank you for your contribution to the surveys and I hope our paths cross soon …

Win at work with inspiring quotes and sparks of wisdom to fuel your fire

When I made the decision to write and publish my book, I realized that there would be days when I needed a boost of external motivation to keep me moving forward on the project. So, I have been finding and sending to myself Mini Motivators on topics that keep me focused and on track.

I’m happy to share them with you too. Follow this link to get the sparks you need to fan your fire into the triple flames of inspiration, reflection and action.

By the way, the book’s working title is Win at Work – how to maximize your professional performance AND stay true to your values. What do you think of the title? I might hold a Create The Best Title competition when the book is closer to the publishing date.

In the meantime, enjoy and activate your Mini Motivators.

Sherlock Holmes was an expert at culling clues and cracking codes to find answers to the mysteries he investigated.

Your future professional performance and in fact the whole of your life are to some extent mysteries waiting to be investigated and solved.

Here’s a great collection of practical strategies we can learn from the fictional Sherlock Holmes and his colleague Dr Watson to help us win at work AND be true to our values … enjoy!

What can you learn from a man, a boy and a donkey about how to win at work, AND stay true to your values?

Do you know what really motivates you and how valuable that knowledge can be? Check out the short story in this video for your first clue …

What do you stand for? What’s your hidden value? Watch the next video in the series here. I would love to hear from you, so please leave your feedback in the comments box below.

Your Hidden Value – discover what REALLY motivates you to win at work

This 10 minute video is a sneak preview of one of the learning activities in my online course My Hidden Value. It explores the connection between your values, your beliefs, a sense of meaning in your work, and the impact of these on your motivation to win at work. Let me know what you think about the information in the video Values, Meaning and Beliefs.

Is it useful? Share your wisdom and leave a comment in the comments box. You may need to click on the Comments Box to open it so you can leave a comment.

Do you know your talent code? Oprah sure knows hers!

Two people who are incredibly successful in their own careers have forged a partnership designed to turn YOU into a winner at work, without sacrificing your values. And it’s FREE!

Oprah Winfrey

Credited by many as the world’s most influential woman, Oprah is also a self made multi billionaire multiple-Emmy winning host of The Oprah Winfrey Show, the highest-rated talk show in the history of television. She is also an influential book critic, an Academy Award-nominated actress, and a magazine publisher.

Oprah has been ranked the richest African American of the 20th century, the most philanthropic African American of all time, and the world’s only black billionaire for three straight years. She is also, according to some assessments, the most influential woman in the world.

Oprah is very clear about her life purpose, her talent code, and how to use her unique talent code to contribute to the world. She declares in the introduction to this FREE 3 HOUR online seminar that she is paid to be an inspiration to others to go to the next level in their work and in their life.

Marcus Buckingham

One of my favorite authors and mentors, Marcus has a similar life goal to mine … to change the way people work. He worked with the Gallup Organization for many years, involved in deep research into what makes people successful in their work. His writing style is very clear and to the point, as is his teaching style.

Marcus Buckingham is a member of the Secretary of State’s Advisory Committee on Leadership and Management. He started as a senior researcher with The Gallup Organization, and helped to develop the Strengths-based approach to management that is now gaining widespread recognition as the key to engagement of employees.

These two high achievers with generous spirits have teamed uo to present this word class, FREE 3 hour online seminar (you can watch, listen and learn in 20 minute chunks, at your convenience).

If you are struggling with any aspect of your work or work-life balance, and want to learn the scientifically validated secrets of personal success, this seminar will help you to take control of your career and your life.

When you’ve completed your study I would love to hear your results, so remember to return to this page, click on the comments link and tell me what you learnt and how it changed your work life.

Imagine getting paid to do something you love. Create the job, career and life you were meant to live! Join career coach Marcus Buckingham’s online workshop and put your strengths to work today.   CLICK HERE to Win at work with your talent code at your FREE online workshop with Marcus Buckingham

What does it mean to "live your values?"

G’day from Sydney, Australia …

A recent controversial performance on American Idol provides a great example of the power generated by being clear about what you value (your motivation code) and what action you are willing to take to express that value fully in your life.

The performance triggered a massive number of postings and responses on YouTube. Here’s what happened … on April 9 American Idol closed with a performance of Darlene Zschech’s contemporary Christian worship song, "Shout to the Lord."

Just one small oversight … they changed the lyrics without the composer’s permission. Their version started with "My shepherd …" instead of "My Jesus …" Here’s the April 9 version

So Darlene, being true to her highest core value (worshiping Jesus), contacted them and pointed out their error. Not because she wanted any recognition or to wield power, but because she believes that the lyrics were given to her by God to inspire Christians around the world to heartfelt worship, and because she would be denying her most deeply held value if she lay down and played doormat to such a blatant dilution of the lyrics.

The result? On April 10 Idol presented a revised arrangement and included the God given lyrics of "Shout to the Lord". In my opinion (and I’m not a musician) the second version was a much more inspired and inspiring arrangement. Here’s the April 10 rendition

The big question is: what motivated the producers of American Idol to take liberties with the lyrics of a copyrighted song?

In exploring the possibilites the first thing we need remember is that our values are our primary motivators, our lifestyle priorities and preferences, our motivation code. What we value is what we want more of in our life. So we make decisions and take certain actions in an attempt to get more of what we want. When we get more of what we want, we are living our values.

The second thing we need to recognize about values is that our values compete with each other for our attention, sometimes causing value conflicts within ourselves.

A third and very significant factor is that our core values can create powerful passions that call for a deep emotional response when threatened or stifled.

So here’s my educated guess about what led the American Idol producers to change the lyrics of Shout to the Lord … a misguided marketing decision, based on a lack of clarity about the core values of a huge chunk of their viewers.

Wanting to reach the widest possible audience, without offending anyone, they assumed the best way of doing that would be to water down the lyrics, to avoid alienating the non Christians or anti Christians in the Idol tribe.

In effect, they tried to represent a worship song as a "generic" inspirational song. The difficulty with that approach is that our values are NOT generic, they are specific and in reality it is impossible to present "value neutral" entertainment, because every decision and action in each person’s life is based on values that are not only specific, but are also personal and emotionally charged.

What the American Idol producers grossly underestimated was the passion of millions of Christians around the world for the core values expressed in "Shout to the Lord", which is the most widely recognized and sung contemporary Christian worship song across the globe.

Responding to the outcry of tens of thousands of viewers globally, Idol producers made the smart marketing move to represent the song with a new arrangement and the original lyrics.

Millions of Christians loved it. Tens of thousands expressed their appreciation in comments on YouTube. Some expressed their opposition. Thank God for democracy! Personally, I’m grateful to live in a democratic society where we have freedom of religious expression.What we all need to remember is that freedom walks hand in hand with responsibility … and responsibility walks hand in hand with respect for the values of others.

Full credit to American Idol for a timely response to what could have been a marketing disaster. They recognized and responded to the values driven call for a change of direction, and the publicity that has resulted from the initial blunder and the subsequent correction could not be purchased at any price.

And full credit to Darlene Zschech for walking her talk (or should that be "singing her song"?)… clearly she has cracked her personal and unique motivation code and is willing to allow her values and actions to shout to the Lord.

An invitation to comment on this post … Is my take on the Idol happenings on the mark? What do you feel was behind it all?

G’day from Sydney, Australia …

I’m glad you’re reading this because I need your help … I’m just putting the finishing touches to my 2008 WIN AT WORK – Without Sacrificing Your Values workshop series and want to check that I’ve got all bases covered.

I‘ve enclosed a link to a short 5 question survey, and would love to get your feedback so I can meet my clients’ needs more effectively. Please feel free to give this link to 2 or 3 of your friends and associates who may be managers, HR Managers or T&D Managers, or others who are interested in maximizing their own professional growth.

Please accept my thanks in advance, and get ready to receive a surprise from me as a token of my appreciation for your time and effort. Here’s the link to the survey: http://www.winatworkzone.com/2008-survey1.php

I’m looking forward to reading your responses and suggestions. 

This survey is now closed, but you can register to take part in more surveys at www.WinAtWorkBook.com